PRIVACY POLICY
**Effective Date: July 31, 2026**
Activate Method, LLC, doing business as **Activate House** (“Activate House,” “Company,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you interact with Activate House.
This Privacy Policy should be read together with our Terms and Conditions and any membership agreement, liability waiver, event agreement, promotion rules, or other agreement applicable to the services you purchase or use.
1. ABOUT ACTIVATE HOUSE
Activate House is a fitness and wellness company offering services that may include indoor cycling, heated and non-heated fitness classes, yoga, sculpt, Pilates, Pilates x Sculpt, recovery services, workshops, trainings, community events, private classes, memberships, class packages, retail products, and related services.
For purposes of this Privacy Policy, “Activate House” means:
**Activate Method, LLC**
Doing business as Activate House
2855 El Cajon Boulevard
San Diego, California 92104
United States
This Privacy Policy may also apply to Activate House locations operated through affiliated entities when those locations adopt or reference this Privacy Policy.
2. SCOPE OF THIS PRIVACY POLICY
This Privacy Policy applies when you:
* Visit or use the Activate House website;
* Create or access an Activate House account;
* Use the Activate House mobile application or booking platform;
* Purchase a membership, class package, class credit, event, workshop, training, retail product, recovery service, or other offering;
* Reserve, attend, cancel, or join the waitlist for a class or service;
* Visit an Activate House studio;
* Sign a liability waiver, membership agreement, release, or other document;
* Participate in a survey, contest, promotion, referral program, giveaway, challenge, or community event;
* Communicate with us by email, telephone, text message, social media, or in person;
* Apply for employment or an independent contractor position; or
* Otherwise interact with Activate House.
Our Terms and Conditions govern your purchase, reservation, attendance, participation, payment, cancellation, and use of Activate House services. This Privacy Policy governs how we handle personal information in connection with those activities.
## 3. PERSONAL INFORMATION WE COLLECT
The information we collect depends on how you interact with Activate House.
### A. Contact and Account Information
We may collect:
* First and last name;
* Email address;
* Telephone number;
* Mailing or billing address;
* Date of birth or age;
* Account username, password, or customer identifier;
* Preferred Activate House location;
* Emergency contact information; and
* Social media username or profile information.
### B. Membership, Reservation, and Attendance Information
We may collect:
* Membership type and status;
* Membership activation, renewal, freeze, cancellation, and expiration information;
* Minimum commitment period;
* Class packages, passes, credits, and account balances;
* Classes, workshops, trainings, private events, or recovery services reserved or attended;
* Waitlist activity;
* Check-in and attendance records;
* Late-cancellation and no-show history;
* Membership suspension or access restrictions;
* Guest reservations;
* Promotional codes, discounts, and referral information; and
* Communications concerning your membership or account.
We use this information to administer the reservation, cancellation, waitlist, check-in, membership, and payment policies described in our Terms and Conditions.
### C. Purchase and Transaction Information
We may collect information regarding:
* Membership and class-package purchases;
* Class credits and passes;
* Workshops, trainings, events, retreats, and special classes;
* Recovery Room reservations;
* Private classes and events;
* Retail purchases;
* Rentals;
* Refunds, exchanges, chargebacks, and account credits;
* Discounts and promotions; and
* In-studio purchases.
### D. Payment Information
When you purchase a membership, class package, credit, retail product, or other service, you may provide payment card, bank account, billing, or related financial information.
Payment information is generally collected and processed through our third-party booking and payment providers. Activate House may receive limited payment information, such as:
* Card type;
* Last four digits of the payment card;
* Billing address;
* Transaction amount;
* Payment status;
* Authorization or decline information;
* Expiration status; and
* Refund or chargeback information.
We generally do not directly store complete payment card numbers.
When you keep a payment method on file, we may use it as authorized under our Terms and Conditions, membership agreement, or other purchase authorization, including for recurring membership fees, applicable late-cancellation or no-show fees, and in-studio purchases.
### E. Health, Fitness, and Safety Information
When reasonably necessary to provide services or protect health and safety, we may collect information you voluntarily provide concerning:
* Injuries or physical limitations;
* Pregnancy;
* Cardiovascular conditions or other health considerations;
* Accessibility or accommodation needs;
* Fitness experience or goals;
* Requests for exercise modifications;
* Emergency incidents;
* Adverse reactions to exercise, heat, sauna use, or cold-plunge use; and
* Other considerations relevant to participation.
Activate House is not a healthcare provider. Our classes, instructors, website content, and other services do not constitute medical advice, diagnosis, or treatment.
You should consult an appropriate healthcare provider before participating if you have a medical condition, are pregnant, have cardiovascular concerns, or are uncertain whether a class or Recovery Room service is appropriate for you.
### F. Waivers and Agreements
We may collect information contained in or associated with:
* Liability waivers;
* Releases and indemnity agreements;
* Membership agreements;
* Recurring payment authorizations;
* Recovery Room waivers;
* Private-event agreements;
* Event and promotional releases;
* Photo and video releases;
* Parental or guardian consent forms;
* Electronic signatures; and
* Records showing when and how you accepted our Terms and Conditions or another agreement.
### G. Communications
We may collect information that you provide when you:
* Email or call us;
* Send us a text message;
* Submit an online form;
* Communicate with our front desk, instructors, managers, or customer service team;
* Send a social media message;
* Submit a complaint or request;
* Provide feedback; or
* Respond to a survey.
We may maintain records of the communication, the reason for contacting us, and our response.
### H. Internet and Device Information
When you use our website, app, emails, or online booking services, we or our service providers may automatically collect:
* IP address;
* Browser type;
* Device type;
* Operating system;
* Device identifiers;
* Approximate location derived from an IP address;
* Website pages viewed;
* Links selected;
* Referring website;
* Date and time of access;
* Website or app activity;
* Login and account activity;
* Email engagement; and
* Cookie, analytics, or advertising identifiers.
### I. Promotions, Surveys, and Contests
When you participate in a survey, giveaway, contest, challenge, referral program, or promotion, we may collect:
* Name and contact information;
* Mailing address;
* Social media handle;
* Entry information;
* Survey responses;
* Demographic information you voluntarily provide;
* Eligibility information;
* Referral information;
* Photographs or content submitted as part of the promotion; and
* Information necessary to notify winners or deliver prizes.
Participation in surveys, contests, and promotions is voluntary. Additional rules or notices may apply.
### J. Photographs, Audio, and Video
We may take photographs or create audio or video recordings during classes, trainings, events, promotions, community activities, or other studio experiences.
When required, we will rely on an applicable consent, release, or event notice. You may notify our team if you do not wish to be intentionally featured in marketing content.
Because classes and events may take place in shared or public-facing areas, we may not always be able to prevent a person from appearing incidentally in the background of a photograph or recording.
### K. Studio Safety and Incident Information
We may collect:
* Check-in records;
* Incident reports;
* Injury reports;
* Records of policy violations;
* Records concerning denied or restricted access;
* Lost-property information;
* Security or access records; and
* Information necessary to protect members, guests, employees, contractors, and property.
Some locations may use video surveillance in entrances, front desk areas, hallways, or other common spaces for security, safety, loss prevention, and incident investigation.
Cameras will not be placed in restrooms, changing areas, or other spaces where individuals reasonably expect privacy.
### L. Employment and Contractor Information
If you apply for employment, coaching, instruction, or independent contractor work, we may collect:
* Contact information;
* Resume and employment history;
* Qualifications and certifications;
* Availability;
* References;
* Interview information;
* Work authorization information; and
* Other information you voluntarily provide.
Separate employee, applicant, or contractor notices may apply.
### M. Inferences and Preferences
We may infer information from your interactions with Activate House, such as:
* Classes or formats that may interest you;
* Preferred locations or class times;
* Membership engagement;
* Attendance patterns;
* Marketing preferences; and
* Services or offers that may be relevant to you.
## 4. HOW WE COLLECT PERSONAL INFORMATION
We collect personal information:
### A. Directly From You
For example, when you create an account, purchase a service, reserve a class, sign a waiver, visit a studio, enter a promotion, complete a form, or contact us.
### B. Automatically
We may collect information through cookies, pixels, analytics tools, software development kits, email technologies, and similar technologies when you use our website, application, or electronic communications.
### C. From Service Providers
We may receive information from companies that provide:
* Studio and membership management;
* Class booking and mobile application services;
* Payment processing;
* Website hosting;
* Email and text-message communications;
* Customer relationship management;
* Analytics and advertising;
* Survey and form management;
* Accounting and financial services;
* Fraud prevention;
* Security; and
* Technical support.
### D. From Wellness and Business Partners
We may receive information from:
* Corporate wellness programs;
* Insurance-related fitness programs;
* Employer benefit providers;
* Third-party membership networks;
* Referral partners;
* Event collaborators;
* Promotional partners; and
* Other organizations through which you obtain access to Activate House services.
### E. From Publicly Available Sources
We may collect information you make publicly available, including public social media posts, reviews, comments, tags, or mentions involving Activate House.
## 5. HOW WE USE PERSONAL INFORMATION
We may use personal information to:
### A. Provide and Administer Services
* Create and manage your account;
* Process purchases;
* Administer memberships and minimum commitment periods;
* Maintain your payment method;
* Process recurring membership charges;
* Process class, event, workshop, training, private-event, and Recovery Room reservations;
* Manage waitlists, cancellations, and check-ins;
* Apply late-cancellation, no-show, or other applicable charges;
* Manage membership freezes, suspensions, and cancellations;
* Verify eligibility for promotions, discounts, or benefit programs;
* Provide retail products, rentals, prizes, or rewards;
* Maintain transaction and attendance records; and
* Provide customer support.
### B. Communicate With You
* Send reservation confirmations and reminders;
* Notify you of waitlist enrollment;
* Communicate schedule changes or cancellations;
* Provide membership, billing, renewal, and payment notices;
* Provide updates to our policies, Terms and Conditions, or services;
* Respond to questions, complaints, or requests;
* Provide safety or emergency communications; and
* Send legally required notices electronically.
### C. Send Marketing and Promotional Communications
Subject to applicable law and your choices, we may:
* Send newsletters;
* Send promotional emails or text messages;
* Inform you about memberships, class packages, classes, events, workshops, trainings, retail products, promotions, and new locations;
* Personalize offers based on your interactions;
* Invite you to participate in surveys, challenges, giveaways, referrals, and community events;
* Advertise Activate House on social media or other online platforms; and
* Measure the effectiveness of marketing campaigns.
### D. Improve Activate House
We may use information to:
* Analyze attendance and reservation trends;
* Evaluate class schedules and formats;
* Evaluate membership engagement and retention;
* Understand website and app usage;
* Develop new locations, services, programs, and offerings;
* Improve the member experience;
* Train and support our team;
* Troubleshoot technical issues; and
* Conduct internal research and business analysis.
### E. Protect Health, Safety, and Security
We may use information to:
* Respond to injuries or emergencies;
* Document incidents;
* Protect members, guests, employees, instructors, and property;
* Administer minor-participation and supervision requirements;
* Enforce our Terms and Conditions, waivers, and studio policies;
* Investigate suspected misconduct;
* Prevent fraud and misuse of promotions;
* Identify duplicate or unauthorized accounts; and
* Restrict or terminate access where permitted by our agreements or applicable law.
### F. Operate and Protect Our Business
We may use information to:
* Maintain accounting, tax, insurance, and legal records;
* Process disputes, chargebacks, and collections;
* Enforce agreements and legal rights;
* Establish, exercise, or defend legal claims;
* Comply with laws, court orders, or governmental requests;
* Conduct audits and compliance reviews; and
* Support a financing, merger, acquisition, reorganization, or sale involving the business.
### G. Other Disclosed Purposes
We may use information for another purpose disclosed at the time of collection or with your direction or consent.
## 6. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to:
### A. Service Providers and Contractors
These may include providers of:
* Booking, membership, and studio-management services;
* Mobile applications;
* Payment processing;
* Website hosting and data storage;
* Email and text-message services;
* Analytics and advertising;
* Customer relationship management;
* IT and cybersecurity;
* Surveys and forms;
* Accounting and financial services;
* Insurance;
* Legal services; and
* Business consulting.
These providers may process information only as permitted by their agreements with us and applicable law.
### B. Corporate Wellness and Benefit Providers
When you use an employer, insurance-related, corporate wellness, or third-party fitness benefit, we may disclose attendance, eligibility, transaction, and membership information as necessary to:
* Confirm eligibility;
* Administer benefits;
* Receive payment;
* Verify attendance;
* Prevent fraud; and
* Manage the applicable program.
### C. Event and Promotional Partners
We may disclose information to an event, giveaway, or promotional partner when:
* Necessary to administer the promotion;
* Disclosed in the applicable rules;
* Necessary to provide a prize or service;
* You direct us to make the disclosure; or
* You separately consent.
### D. Professional Advisors
We may disclose information to attorneys, accountants, auditors, insurers, consultants, brokers, and other professional advisors when reasonably necessary.
### E. Government and Legal Authorities
We may disclose information when we believe in good faith that doing so is reasonably necessary to:
* Comply with applicable law;
* Respond to a subpoena, court order, or government request;
* Protect the rights, safety, or property of Activate House or another person;
* Investigate fraud, misconduct, or unlawful activity; or
* Enforce our agreements and policies.
### F. Business Transactions
We may disclose or transfer information in connection with a proposed or completed:
* Financing;
* Merger;
* Acquisition;
* Reorganization;
* Bankruptcy;
* Sale of assets; or
* Transfer of all or part of our business.
### G. At Your Direction
We may disclose information to another person or organization at your direction or with your consent.
## 7. COOKIES, ANALYTICS, AND ONLINE ADVERTISING
Activate House and its service providers may use cookies, pixels, analytics tools, and similar technologies.
These technologies may be used to:
* Allow the website and account features to operate;
* Keep you signed into your account;
* Remember settings and preferences;
* Understand website traffic and interactions;
* Measure email and advertising performance;
* Improve website performance;
* Detect fraud or security issues;
* Personalize content; and
* Deliver or measure advertising.
Information collected through cookies or similar technologies may be associated with a browser, device, account, or other identifier.
You may be able to manage cookies through your browser settings or through any privacy-preference tool made available on our website. Disabling certain cookies may affect website or account functionality.
Where required by applicable law, we will recognize legally valid browser-based opt-out preference signals, such as Global Privacy Control, for the browser or device through which the signal is sent.
### Sale or Sharing of Personal Information
Activate House does not sell personal information in exchange for money.
Certain analytics or online advertising activities involving third-party cookies or pixels may constitute “sharing” under California privacy law, even where no money is exchanged.
Where required, California residents may opt out through a “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link made available on our website or by using a recognized opt-out preference signal.
## 8. ELECTRONIC COMMUNICATIONS
When you visit our website, create an account, make a purchase, or communicate with us electronically, we may communicate with you electronically, including by email, account notification, text message, application notification, or notices posted on our website.
Transactional or administrative communications may include:
* Reservation and waitlist notices;
* Class or schedule changes;
* Payment and billing notices;
* Membership renewal notices;
* Account notices;
* Safety notices;
* Policy updates;
* Changes to pricing or terms; and
* Other communications relating to services you requested.
Your receipt of electronic transactional or administrative communications is separate from your marketing preferences.
## 9. MARKETING CHOICES
### A. Email Marketing
You may unsubscribe from promotional emails by selecting the unsubscribe link included in the message or by contacting:
**[hello@activate-house.com](mailto:hello@activate-house.com)**
After unsubscribing from marketing, you may continue to receive non-promotional communications relating to your account, reservations, payments, memberships, safety, policies, or transactions.
### B. Text Messages
When you provide appropriate consent, we may send promotional or transactional text messages to the telephone number you provide.
Consent to receive promotional text messages is not a condition of purchasing a product or service.
Message frequency may vary, and message and data rates may apply. You may opt out of promotional text messages by replying **STOP** or following the opt-out instructions in the message.
### C. Push Notifications
You may control application push notifications through your mobile-device settings.
### D. Advertising Preferences
You may manage certain advertising cookies through any website privacy controls we provide, your browser settings, or a recognized browser-based opt-out preference signal.
## 10. MINORS
Activate House services are not directed to children under 13, and we do not knowingly collect personal information online directly from children under 13.
Under Activate House’s current participation rules:
* Participants must generally be at least 14 years old to attend Activate House classes;
* A parent or legal guardian must complete and sign the applicable Terms and Conditions and liability waiver for every participant under 18;
* Participants ages 14–15 must have a parent or legal guardian remain on-site for the entire class;
* Participants ages 16–17 may participate independently once the required parent or guardian authorization and waiver are on file;
* Certain classes or services may have additional age restrictions; and
* Recovery Room users must be at least 18 years old.
We may collect a minor’s name, date of birth or age, contact details, reservation information, attendance information, and safety information when necessary to administer these requirements.
We may also collect the name, contact information, signature, and relationship of the minor’s parent or legal guardian.
If we learn that a child under 13 provided personal information online without appropriate authorization, we will take reasonable steps to delete it.
## 11. PHOTOGRAPHS, VIDEO, AND USER CONTENT
You may submit or appear in reviews, testimonials, photographs, videos, social media posts, survey responses, or other content.
Content posted publicly may be visible to others. You should not include personal information about another person unless you have permission.
When we use an identifiable photograph, testimonial, or recording for promotional purposes, we will rely on an applicable release, consent, event notice, or other lawful authorization.
Questions or concerns about an identifiable photograph, video, or testimonial may be sent to:
**[hello@activate-house.com](mailto:hello@activate-house.com)**
We will evaluate requests in light of applicable law, contractual rights, and whether the material has already been produced, published, or distributed.
## 12. DATA RETENTION AND DELETION
We retain personal information for no longer than reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on:
* Whether your account or membership remains active;
* The type of transaction or service;
* Tax and accounting requirements;
* Insurance requirements;
* Applicable statutes of limitation;
* Safety and incident-management needs;
* Fraud prevention;
* Contractual obligations; and
* The establishment, exercise, or defense of legal claims.
When information is no longer reasonably necessary, we may delete, anonymize, aggregate, or securely dispose of it.
We may retain information after a deletion request when permitted or required by law, including when necessary to:
* Complete a transaction;
* Maintain financial or tax records;
* Detect or prevent fraud;
* Protect safety or security;
* Enforce an agreement;
* Comply with a legal obligation; or
* Establish, exercise, or defend a legal claim.
## 13. DATA SECURITY
We use administrative, physical, and technical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
These safeguards may include:
* Restricted access to personal information;
* Password protection;
* Encryption where appropriate;
* Secure third-party payment processing;
* Confidentiality obligations;
* Security monitoring; and
* Procedures for handling suspected security incidents.
No website, application, network, storage system, or electronic transmission is completely secure. We cannot guarantee absolute security.
You are responsible for protecting your account credentials, password, and devices. Notify us promptly if you believe your account has been accessed without authorization.
## 14. THIRD-PARTY SERVICES AND LINKS
Our website and services may link to or integrate with third-party:
* Booking platforms;
* Mobile applications;
* Payment processors;
* Online stores;
* Social networks;
* Corporate wellness providers;
* Benefit platforms;
* Event partners; and
* Other websites or services.
Those third parties may independently collect and process personal information under their own privacy policies.
This Privacy Policy does not govern the independent privacy practices of third parties, and Activate House is not responsible for their privacy, security, or content practices.
## 15. CALIFORNIA PRIVACY RIGHTS
This section applies to California residents to the extent the California Consumer Privacy Act, as amended, applies to Activate House or the relevant processing activity.
### A. Categories of Personal Information
During the preceding 12 months, we may have collected:
1. **Identifiers**, including names, email addresses, telephone numbers, mailing addresses, IP addresses, account identifiers, and device identifiers.
2. **Customer-record information**, including names, addresses, telephone numbers, signatures, and payment-related information.
3. **Commercial information**, including memberships, purchases, packages, credits, reservations, attendance, transaction history, and service preferences.
4. **Internet or electronic-network activity**, including website interactions, app activity, cookies, analytics information, and advertising interactions.
5. **Approximate geolocation information**, such as location inferred from an IP address.
6. **Audio, visual, or electronic information**, including photographs, videos, security footage, testimonials, and communications.
7. **Professional or employment-related information**, including job-applicant and contractor information.
8. **Inferences**, including likely class interests, preferred locations, engagement, and marketing preferences.
9. **Sensitive personal information**, potentially including account login credentials, payment information processed by payment providers, and health-related information voluntarily provided for safety or participation purposes.
The categories actually collected depend on your interactions with Activate House.
### B. Sources
We may collect personal information:
* Directly from you;
* Automatically through online technologies;
* From booking and studio-management providers;
* From payment processors;
* From wellness and benefit partners;
* From analytics and advertising providers;
* From event and referral partners; and
* From publicly available sources.
### C. Purposes
We use these categories for the purposes described in this Privacy Policy, including:
* Providing services;
* Processing reservations and payments;
* Managing memberships;
* Communicating with clients and members;
* Marketing;
* Improving services;
* Protecting safety and security;
* Preventing fraud;
* Complying with law; and
* Protecting our legal rights.
### D. Disclosures for Business Purposes
We may disclose these categories to:
* Booking and studio-management providers;
* Payment processors;
* Website, hosting, and IT providers;
* Email and text-message providers;
* Analytics and advertising providers;
* Corporate wellness and benefit partners;
* Event and promotional partners;
* Professional advisors;
* Insurers; and
* Government or legal authorities.
### E. California Consumer Rights
Subject to applicable exceptions and verification requirements, California residents may have the right to:
* Request access to the personal information we have collected;
* Request the categories and specific pieces of personal information collected;
* Request deletion;
* Request correction of inaccurate information;
* Receive certain information in a portable format;
* Opt out of the sale or sharing of personal information;
* Limit certain uses or disclosures of sensitive personal information when the right applies; and
* Exercise privacy rights without discriminatory treatment.
### F. Submitting a Request
You may submit a privacy request by contacting:
**Email:** [hello@activate-house.com](mailto:hello@activate-house.com)
**Mail:**
Activate Method, LLC
Doing business as Activate House
2855 El Cajon Boulevard
San Diego, California 92104
Please use the subject line **“California Privacy Request”** and describe the right you wish to exercise.
We may request information reasonably necessary to:
* Verify your identity;
* Locate the relevant records;
* Protect your account and information; and
* Confirm that an authorized agent has authority to act for you.
We will respond within the period required by applicable law.
### G. Authorized Agents
You may appoint an authorized agent to submit a request on your behalf.
We may require:
* Proof of the agent’s authorization;
* Verification of the agent’s identity;
* Verification of your identity; and
* Direct confirmation that you authorized the request.
### H. Opting Out of Sale or Sharing
Activate House does not sell personal information for monetary compensation.
Where our use of advertising or analytics technologies constitutes “sharing” under California law, you may opt out through a privacy-choice link made available on our website or through a recognized opt-out preference signal.
We do not knowingly sell or share the personal information of consumers under 16 without the affirmative authorization required by applicable law.
## 16. INTERNATIONAL USERS
Activate House is located in the United States.
If you access our services from outside the United States, personal information may be transferred to, processed in, or stored in the United States or another country where our service providers operate.
The privacy laws of those countries may differ from the laws in your jurisdiction. Where legally required, we will use appropriate safeguards for international transfers.
## 17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes to:
* Our services;
* Our studio locations;
* Our technology;
* Our service providers;
* Our information practices; or
* Applicable legal requirements.
When we update this Privacy Policy, we will revise the effective date at the top.
When required, we will provide additional notice or obtain consent before applying a material change to previously collected personal information.
Your continued use of our website or services after an update is subject to the updated Privacy Policy, except where applicable law requires a different form of notice or consent.
## 18. CONTACT US
The organization responsible for the personal information addressed in this Privacy Policy is:
**Activate Method, LLC**
Doing business as Activate House
2855 El Cajon Boulevard
San Diego, California 92104
United States
**Email:** [hello@activate-house.com](mailto:hello@activate-house.com)
Please contact us if you have questions, concerns, complaints, or requests regarding this Privacy Policy or our handling of personal information.